As revealed and ultimately understood through my Research project, shock requires a disruption of the social norm. This is not necessarily to say this needs to be the more immediate responses to what, as a society, we find shocking in certain contexts. For example exposure to graphic images in public spaces is unusual, therefore disrupting the social norm.
Taking this theoretical premise forward I would like to attempt to use shock for a positive means. Chosen for this is the topic of religion in British society. Muslims are regularly portrayed negatively and segregated by the media. One search for 'British muslims at home' on Google produces images of extremists, protesters and terrorists. It works to alienate another culture and further solidify negative stereotypes.
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| Media created social norm |
In order to do this I plan to document members of different faiths all undertaking the same domestic tasks. For example drinking a cup of tea/coffee, doing the ironing etc. Hence, highlighting the commonalities shared on an everyday level. Aiming to focus on the humanistic agenda of every person involved.
To apply this in context, I have chosen to create a COLORS article on the subject, with aims to continue this work into an exhibition or other method of delivery. This also ties in the work again with the research project.
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