Only God Forgives. Reference Stills.

Stills:

Reflections:

Dark shadows mixed with shades of mostly red seem to be a predominant colour theme emerging. I've also noticed blues, purples and golds, all with an artificial glow. Capturing this glow is something I believe will add a real character to my designs, as well as progressing my initial process thoughts from my Film Noir research.

Only God Forgives. Products & Distribution.

The Cinema - Distribution

An obvious place to start when branding and promoting a film is the cinema. It's the area which you are guaranteed to reach a large portion of your target audience. Within a cinema there are also many methods of promotion about that of a cinematic trailer.

The Space:

Cinema promotion begins outside and continues into the lobby. Outside usually consists of either posters or large scale banners. In special cases such as the skyfall promotion below, it can take over a large scale space.

Inside can also involve large scale posters and banners, as well as cut outs and installation pieces. 

Tickets:

Cinema tickets could be utilised to promote an upcoming film, they are handled by all cinema visitors and sometimes even saved as a memento.

Popcorn:

Drinks:

Reflections:

An interesting range of packaging and promotion is available for the designer within the cinema. Using the aspects mentioned above would give the target audience a pretty firm idea of that films presence. It's also interesting how you can take someone almost on a journey from the outside, in to the lobby, through their snacks and ticket and eventually in the cinema screen itself.

UV would also lend itself nicely to a dark pre-movie cinema with a budget which can afford to place large UV lights in a room for the promotion period.  

Only God Forgives. Bangkok.

Only God Forgives is set in Bangkok so it might help my cause to have a brief understanding of it.

Bangkok is the capitol and most prosperous city in Thailand. The city is found in the Chao Phraya River delta in central Thailand. 14% of the population live here. The culture of Bangkok reflects its position as Thailand's centre of wealth and modernization. The city has long been the portal of entry of Western concepts and material goods, which have been adopted and blended with Thai values to various degrees by its residents.

Neon and light seem to be everywhere in night time Bangkok and it probably best reflects visually the setting of the film. It also helps reflect undertones of criminality. 

Reflections:

The neon aesthetic is also in keeping with the lighting considerations I had from my original film noir research. Using something like UV would also enable me to give it some vibrancy, designing things to look like neon always fall down if not illuminated, surely this illumination is at the very heart of neon and the whole reason it is used.