Archives

Pulp. Development.



Running with the chocolate box idea I decided to create a display text/logo for the lid which would resemble the shape of a chocolate box. It also meant I could achieve 3-dimensional effects by changing the shade or colour of certain sides, these sides might could also be finished with a foil or spot varnish to elevate the effect.




Here I experimented with this notion to make it pop from the page. Pinks were used to further convey the chocolate box aesthetic. 




Pink resonates with chocolate and was similar enough yet not the purple of cadburys or milka or the dark browns of green & blacks or divine. Also when combined with black it gives great impact. In terms of a printing cost retrospect it also meant the job could be one colour and a coloured stock meaning it would be seen as cost effective. 

ISTD. Contextual References.

Looking into how a restaurants currently brand themselves and the product range will be essential for me gathering a final selection of deliverables.





Above we can see how a restaurant might utilise a range in terms of a 'set', pieces that work best when brought together as a whole. This helps enforce a strong brand conscious, it can also help make certain objects collectable if working as a series, the cutlery coasters are a good example of this. Looking at this in terms of print, we can see how changing the colour of a stock with a plain black ink can be an effective way of adding variation to a range without increasing the costs. If you were instead to create a range where the inks needed changing for each individual it might take a more substantial bite from the budget. 





Creating a successful range means a strong sense of conviction and consistency throughout the products. This can be simple touches such as a running colour palette down to the choice of stock, all these considerations must be made with constant referring back to it's suitability with the context and the restaurants ethos.

The victorian aesthetic:

Considering my chosen theme and how to best portray that in printed form.

Typography:

Vital considering the brief is to create a type themed restaurant, nailing this will make or break this project.




Most examples of victorian posters and printed works I could find had a strong typographic focus and were most likely printed using a letterpress method. The above example from 1878 gives me plenty of examples to work with, I'm also interested in the tone of the stock being off white and the use of black with one spot colour.






Decorative types such as these were also very popular at the time and may have been used to give something the look of elegance and extravagance. The use of a shadow to create a 3-D effect can be seen in many examples of victorian typography, this could work nicely in a display font for things such as the restaurant logo and pieces for the interior spaces such as large wall areas.

Packaging examples:





(Modern packaging examples in victorian style)







Reflections:

The victorians decorated type frequently. This is something to be aware of and something to keep in mind when designing for this restaurant. Also the use of letterpress needs to be present in order to back up my context effectively.

The amount of typefaces used in one piece doesn't seem to be as much of a concern to victorian print makers and designers as it has become these days. That's something I'll need to make a firm choice on when beginning visual investigations of my own.

Looking at Others in Terms of Print Production.

I want to make sure my visual research into the work of others maintains a focus on print finish in terms of process and stock consideration. 

_______________________________________________________________




"Fact's Don't Lie" Poster Package:
Client - Self Promotion.
Designer - Hacker Group.

Print Method's: 
  • Digital.
  • Litho.







Reflections:

Example of a good commercial print utilising offset lithography to produce a run of 250. It's also an interesting take on a pack if I keep in mind the desired outcome of the current brief. Storing sheets inside a 'package' might be an effective way of displaying a variety of print and stock methods. However it doesn't include any special finishes.


_______________________________________________________________




"TOMJ Stationary"
Client - Self Promotion.
Designer - Tom Jager. 

Print Process:

  • Offset Litho.






_______________________________________________________________




"Verena Michelitsch Business Card":
Client: Self Promotion.
Designer: Verena Michelitsch.

Print Process:
  • Letterpress.
  • Gilding.





_______________________________________________________________




"Darryl Wee Business Card":
Client - Darryl Wee.
Designer - Foreign Policy design group.

Print Method's: 
  • Ink Transfer.
  • Inkjet, digital.





Study Task 1. Design Production.

Branding & Identity:




 Source_ http://www.behance.net/gallery/MNW-National-Museum-in-Warsaw/5035363 Secondary.
Client - National Museum of Warsaw(Historical).
Designer - Dawid Cmok.





 Source_http://www.behance.net/gallery/JJ-ROYAL/5223247 Secondary.
Client - JJ Royal(Coffee Company).
Designer - Isabela Rodrigues.




 
Source_http://www.behance.net/gallery/Bella-Sicilia-Identity/245814 Secondary.
Client - Bella Sicilia(High Quality Sicilian Food Exporter).
Designer - Denis Olenik & Avivo.





Source_http://www.behance.net/gallery/Liverpool-English-Pub/1657922 Secondary.
Client - Liverpool English Pub(Bar & Restaurant).
Designer - Reynolds & Reyner.





Source_http://www.behance.net/gallery/filthymedia-Corporate-Identity-Stationery/1192741 Secondary.
Client - Self Promotion(Media).
Designer - filthymedia.





Source_http://www.anagrama.com/portafolio/98-bricos 
Client - Bricos(Hardware Shop).
Designer/Studio - Anagrama.








Source_http://www.graphic-exchange.com/03identity.html
Client - Montero(Restaurant)
Designer/Studio - Anagrama.


 

.................................................................

Packaging & Promotion:





Source_http://lovelypackage.com/category/tobacco/ 
Client - Molina Cigar Co. (Cigar/Tobacco industry).
Designer/Studio - Rockit Science Agency.








Source_http://www.houseind.com/press/housearchive/index.php
Client - Self Project.
Designers/Studio - House Industries.






Source_http://www.behance.net/gallery/IZ/4680859
Client - Iz(Apricot Jam).
Designer/Studio - Eszter Laki.





Source_http://www.strangerandstranger.com/kraken3.html
Client - The Kraken Spiced Rum(Alcohol).
Designer/Client - Stranger & Stranger.






Source_http://lovelypackage.com/2009-pentawards-top-winners/#more-8207
Client - Kleenex(Tissues).
Designer/Studio - Kimberly Clark.




Source_http://lovelypackage.com/2009-pentawards-top-winners/#more-8207
Client - WTP(Industrial).
Designer/Studio - Reynolds & Reyner.







Source_http://lovelypackage.com/category/electronics/page/3/
Client - Note headphones(Music & Electronics).
Designer/Studio - Corrine Pant.

.................................................................


Publishing & Editorial:





Source_http://www.laurenceking.com/en/symbol/
Client: Laurence King Publishing(Design publication company).
Designer/Studio: /






Source_http://www.behance.net/gallery/JAZZ-2011-JOURNAL/2684651
Client: Guimaraes Jazz Journal(Music).
Designer: Atelier Martino & Jana.






Source_http://www.behance.net/gallery/A-REPUBLICA-ETNOGRAFIA-DO-QUOTIDIANO/2674351
Client: Museu Nacional de Arqueologia(Museum, cultural, public sector).
Designer/Studio: Rita Cruz Neves.


.................................................................

Information & Way-finding:






Source_http://www.fastcodesign.com/1670719/infographic-a-graphic-tribute-to-the-designers-life#1
Client: Self-Project.
Designer/Studio: Fast Co Design.




<continue - add primary examples>
 

Copyright 2010. All rights reserved.

RSS Feed. This blog is proudly powered by Blogger and uses Modern Clix, a theme by Rodrigo Galindez. Modern Clix blogger template by Introblogger.