Existing outcomes tend to focus on ways of making text harder to read or maps indicating areas with high or low illiteracy levels. Both of which I personally find a little drab though there is something aesthetically pleasing about map and cartography.
The audience is aimed at literate adults who live in developed nations and may have money in order to support those less fortunate. Presumably hoping for donations towards building educational institutes in poverty stricken areas.
It makes it more clear to me that I need to specify my target audience further. The obvious choice is the literate adults already stated. The question is do I want to contribute another 'obvious' illiteracy campaign? Another avenue would be to aim at illiterate people using pictograms. This would be tricky to say the least without vocal support.
Maybe my best bet is to start sketching visually as I have my general theme and see what comes out. Hopefully this will help me to inform my choices.
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