Leaflet Design

We decided it wise to use printed media for our design outcome taking into account most of our target audience have recently moved into student halls. People who have just moved out generally pay attention to any post they receive. Whilst living at home letters are usually few and far between.

In particular we decided upon a leaflet/brochure and a box containing some sample products which would require either a sticker or some form of simple and effective packaging design. Leaflets are everywhere and making one stand out heavily depends upon design. I thought it useful to get a better understanding of some basic and more creative techniques.

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To elevate a brochure to something the consumer will pay more attention to it always seems useful to take into the account the folds whilst designing the content. Sometimes even making the folds an integral part of the design.