Film Noir. Branding.

To further break down our topic and to start to relate it to design, I am looking into how elements of Film Noir are branded in this day and age. For example; how a private investigator might brand himself in relation to business cards and letterheads, if we were thinking in the normal design conventions. 

Or perhaps how a barber shop might brand itself in a 50's style, maintaining that black and white aesthetic.

Or how cigarette packets were branded back in the time when cigarettes were openly smoked, as much so in Film Noir by a hardened detective on the case.

A Noir influenced Beer label. It reminds me of the opening credits graphics of an old 50's film.

Any gaming fan will of heard of L.A. Noire. A modern throwback of the genre where you take on the roll of a detective in 1950's L.A. Shows how modern culture still takes influence from and shows appreciation for the genre.