Off the bat we were both in agreement that we wanted to avoid any overused cliches of 'britishness' that could be easily fitted to this campaign. For example:
- Tea parties
- The Queen
- Ted 'Bakery' (Scones etc)
- British Idioms such as Tally-Ho and Pip-Pip
After affirming these things as no no's, we began to list and discuss different aspects of each culture and also what Britain and America share. We both felt we didn't want to project an image which could be seen as poking fun at the British in order to appeal to the Americans and to get an easy tick next to the box for humour. It needs to be more subtle whilst still projecting a certain cool and charm about our British way of life.
British Culture & Associations
- Sunday Best
- Pigeons
- Music> Rock 'n' Roll> The Beatles> The Rolling Stones> The Who> Jimi Hendrix
- Michael Caine
- James Bond> Shaken Not Stirred
- Hitchcock
- Sherlock Holmes
- Monty Python
- David Attenborough
- Union Jack> Red & Blue
- Britpop> Oasis> Blur> Wonderwall
American Culture & Associations
- Burgers
- Milkshakes
- Fries
- Muscle Cars> Hotrods
- Freedom> Liberty> Brave> Eagles
- Guns> Cowboys
- Gambling> Poker> Vegas> Atlantic City
- Bourbon> Whiskey Bars 'Saloons'> Prohibition
Shared American & British Culture & Associations
- Explorers
- Flags> Red, White & Blue
- Democracy> Free Speaking
- Atlantic> Across 'The Pond'
- Music Types
- 'The War'
These are only brief but it has given us an important plateau to which we can base our concepts knowing we are on the same wavelength. We plan to work separately on some concepts and then come back together on the wednesday the 20th. Though we both have shown a keen interest and can see a large potential in the concept 'Across the Pond'. Both in a literal, cultural and conceptual term.
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