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Target Audience Clarification.

After proceeding to visual sketches it felt more natural to tackle this as an awareness project, but with a twist. I don't intend to do this for a charitable cause but instead in respect of it's economic and financial effect. This will be aimed at first world nations and to do with first world nations, the most prevalent being the United States, alot of information seemed to crop up when doing broader research that was specific towards our more confident cousins.

The thought crossed my mind to work within the confines of a magazine, the economist being an obvious choice as it's accesible to my target audience, works primarily with the communication of information and is on the whole plain enough to give me some room to play. Maybe a special issue or a supplement?

The Economist:













  

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