Erik Kessel.

My first port of call for this live D&AD brief will be to look at the speaker in question. I need a better understanding of what he does and what he stands for in order to design a relevant poster for his upcoming lecture.

fairly complicated from Amsterdam Ad Blog on Vimeo.

Protest gets you there from Amsterdam Ad Blog on Vimeo.

He works in advertising and is the co-founder of one of the biggest firms in Europe, KesselKramer, and is primarily concerned with the idea over and concept over visual finesse. I need to pay extra attention then in getting the idea spot on before getting too deep into the aesthetic style. He also by the looks of it has a thriving sense of humour and doesn't take himself too seriously so I'll keep that in mind.