What is a Line? Fender & Gibson.

They really are the two most recognized and revered electric guitar makes so it makes sense to concentrate on them.  


Fender:

Fender themselves class there iconic electric guitars as the telecaster and the stratocaster along with two bass guitars which I haven't considered as possible options as they are equally electric and in cases equally iconic.

It has a rich heritage of respected artists that have used there guitars which is how they gained some notoriety.

Other possible guitar for consideration by them is the 'Jaguar' and the 'Mustang'. If I had these with the tele and the strat it gives me a set to work with but it might not offer enough variety.

Fender's visual style keeps strong 60's aesthetics and that of rock and roll. This is obviously a vintage poster but you can see how the modern logo hasn't really changed much in 50 something years. This tells me they are keen to keep their heritage alive and well.

 Gibson:

Gibson guitars as a company is actually very similar to Fender in both it's proud heritage and it's aesthetic choices.

Other Gibson considerations include the 'Firebird', 'SG', 'Flying V' and the 'Explorer'. All have unique shapes. There's also the ES-150. This is the first Gibson electric. 

 















You can see how similar the logo's are in structure. They are both designed as script text which I suppose is to give the guitars that vintage, hand made feel. The Gibson logo is also written on an angle of about 10 degrees. This style of logo is pretty consistent with the guitar industry, especially those which have been around a while.