The Blank Sheet Project - D&AD. Illustrates what creatives feel creativity means.
Felt he danced through the movie 'blade runner' as an actor. He clicked with the director and the story and everything fell into place.
Believes his greatest project will always be the next one. Also tells us to "be stupid", think with the heart not with the head. Any new idea will be seen as stupid in the beginning by the smart people until it becomes the norm.
Mimesis - plato's (427BC - 346BC) problem with creativity. The idea the physical world mimics a real world beyond, therefore art itself imitates an imitation.
The romans believed that greek art was the pinnacle of art and most roman art aims to imitate this.
Creativity has been classed into 9 'rhetorics'.
1) Romantic Genius.
Originates from the 18 century. Redefined artists from craftsman to genius through romanticism. Made artists creators, not imitators. That the artist should stand aside from rules, he/she defines them. Romanticism empowered the artist.
9) The Creative Classroom.
First academics in Italy 14 century. Britain gained first art schools in the 19 century.
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