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Theory into Practice. Rationale and Development.

Rationale:

I aim to create a publication which explores propaganda advertising in a visual way through its use of language. This is a practical continuation of the research I gathered to write my essay.




Initial Concept Boards:

After some time deliberating how to do this, I came across the notion of using vastly exaggerated phrases to highlight the undertones of propaganda advertising, albeit in a slightly humorous tone. By using colour contrast I am hoping to be able to draw the eye to what I want the viewer to read first. This same technique will also allow me to create the sub-text to be almost illegible from a distance. This is how I plan to display and highlight the suggestive and sometimes hidden nature of advertising, in other words, what they might say if they could come straight out and say it if the outcome worked and would sell the product.


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