Considering the theme of my publication being one of language concerned with advertising and propaganda, I need to find some relevant terms in order to effectively research my topic. Because I have carried on a general research theme of 'Propaganda' from my essay, I already have at least 10 sources of academic information available to me. However, these do not specifically deal with the language associated with propaganda that I would like to explore within the practical side of this module.
I decided to search the LCA library using the following terms:
Subliminal
Subliminal Advertising
Advertising Language
Advertising Persuasion
Propaganda Language
This led me to an interesting selection of books on my topic in the advertising area of the library.
Literature found:
Key, Wilson Bryan (1974) Subliminal Seduction: New York, Signet.
Cook, Guy (1992) The Discourse of Advertising: Oxon, Routledge.
Packard, Vance (1957) The Hidden Persuaders: New York, Ig Publishing.
O'Shaughnessy, John & O'Shaughnessy, Nicholas Jackson (2004) Persuasion in Advertising: London, Routledge
Goddard, Angela (1998) The Language of Advertising: London, Routledge.
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