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Lecture. Fashion as Photography.

- Fashion photography serves the purpose of illustrating clothing to a commercial audience.
- Fashion photography takes much inspiration from still life photography in terms of setting, pose and lighting.
 - Ghost Mannequin - We have all experienced this on a website where the item of clothing were looking at appears floating like its worn by a ghost.

Advances in half-tone printing meant photographs could be reproduced in magazines much easier. Before this in the 1900's, these photograph's would of had to of been illustrations.

 
This would mean the start for later magazines such as Vogue which is a globally recognized name in fashion.

Cecil Beaton (1904 - 80) became one the most well known and successful fashion photographers.  He worked will all the big names of the time during his illustrious career. He also designed sets and lighting for broadway shows as well as photographing the Royal Family. 


 Later on we had the emergence of talents such as David Bailey. One of the most well known photographers of any genre of all time. His work was both expressive and com positionally unrivaled.



 
  Modern day has seen the influence of digital editing and photoshop is applied heavily. This has opened up new realms of possibilities.  
 

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