Lecture. Social Media.

Looking into and exploring the affects of social media on creative practices.

- New Media - Supposed to be a break from the old which focuses on involvement and engagement instead of persuasion.

Involved a transition from global print campaigns to campaigns which involved the intended viewer interacting with the campaign. Such as websites, games, etc,

Heavily computer based, embracing new technologies to communicate messages.

Shift from MASS to MY media. Much more personalised.

http://en.wikipedia.org/wiki/New_media