As we evolved we gained the ability to use tools and found new ways to communicate. These specific senses such as sight, sound and smell enable us create specific mediums which cater to such senses.
Media specificity describes how the media used within a specific art form mean certain possibilities and constraints on expression. And the media itself guides and constrains what results are produced.
Media itself and technology shape the way we see and move around the world. It revolutionizes the way we are in socially. From the newspaper to the iPhone.
we use it to extend our memory through photographs, sound recording, video. Things we might of otherwise forgotten can be recorded through the ages.
An example of media specificity is comic books, the way a page is separated to tell the story directly affects the way the artist will create his illustrations, through the guidelines of his media.
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