- Contexts, advertising strategy, key points in the historical narrative.
- Traces how large-scale colour printing technology developed 19c.
- Integration of art and technology.
- Bill Bernbach (1911 - 1982) was the first advertiser to combine copywriters and art directors.
'Sunlight' - Lever, William Hesketh.
Built Port Sunlight in 19c. Village to house his soap factory workers. Centered around an art gallery.
Colour printing on a larger scale as required by mass advertising was not available until well into the 19c.
Kellogg's made use of this and was the first to figure out to print, fold and fill cardboard boxes. This created a product with known packaging and most importantly to advertising, a brand which can then be promoted and sold.
Advertising before mass printing was different. Lever by the 1890's used many fitting contemporary paintings of the time to advertise his soap brand.
He was the first to extensively advertise and sunlight became a household brand. It was what elevated his product above the rest.
Levers company 'Unilever' became the biggest in Britain by 1930.
Newspapers owe much to advertising and most wouldn't be able to exist without it. News of the World ended when the advertisers pulled out due to bad rep.
Modern creative advertising aims to spread messages in entertaining, engaging and innovative ways.
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